June was a very busy month for us here at Impulse but also an exciting one, we where able to work alongside one of our good customers, Ferrari of Newport Beach.This event was very special as they where unveiling the new Ferrari 488GTB!A car in its own class.Services provided included:* Ambient Lighting* Personalized Monograms* Spotlight Coverage* Audio Service* Video PresentationHere are some pictures of the event:
Check out our latest video, It captures the Impulse Team in Action while setting up!Date: February 8, 2014Location: Los Angeles Union StationVideo Credit: Alfonso Mercado Studios
Ferrari of Newport Beach has been a great customer of ours for the past few years. From lighting up there Showrooms off PCH to the opening of their sister store Maserati of Newport Beach, they have given us the privilege to provide our services. The team in-house is always great to work with and well the showroom and cars? C'mon they’re Ferraris! What more can you ask for, right?The personal service that Ferrari brings to its customers is phenomenal. This year they held a Customer Appreciation Dinner at Mastros Ocean Club. Here are some pictures taken by our good friend and freelance photographer Alfonso Mercado:
LET THERE BE LIGHT
Red Carpet Entrance to the Restaurant
Over 65 Ferrari Owners arrived
Showcasing them in style
Showcase Ferrari of the night 1955 Ferrari 250GT (estimated at $4.5mil)
Without a doubt, a great sight to see for any car enthusiast!
This past Saturday we got to service a Historical Landmark, the Los Angeles Union Station. for Accenture's Yearly Corporate Event. Working with our good Friend and Coordinator Julie Tran, we were able to provide our lighting service and enhance the visuals from the Venue. 
While the Venue Location is breathtaking for it's vintage 1930's decor, we quickly realized during the planning stage that we needed to provide some additional assistance with power, so with this said, power distribution was provided by an external generator. A couple of distro boxes where placed and problem solved! 
Unloading was not difficult at all, the representative from Hollywood Locations was VERY helpful and knowledgeable of the venue. Equipment was quickly loaded into the venue and set-up was a breeze. Providing everything from Uplights to Leko Gobo projections to Video Playback, our instal crew had it all ready to go in under 2 hours.
The venue definitely got an upgrade with the Lighting!
Placing the company logo on top the entry archway was the personal touch given to the venue for the night. With our DMX programmable lighting we are able to flip thru colors and choose one that best fits the decor. Here are some below:
We definetly had a great time setting up here, we are very gratefull to Accenture for allowing us to service there event for the 2nd year in a row, we cant wait until next year! Photo Credit: Alfonso Mercado Studios
Located near Mountain Rubidoux we come along to a restored plantation style home called The Crestmore Manor, in what used to be the stables in the back, there is now a reception center used by many for weddings and special events.However with this wedding being held in October, an outdoor reception was in order.The layout was completely designed by the lovely couple Javer & Cindy. We got the call to provide our Bistro String Lighting and Dancefloor Wash. With Power Distribution being the only issue in our minds, we managed to make it happen and made the Area SHINE...just see below:
Photo Credit: Wedding 64 Photography
Located in the heart of the Temecula Wine Valley, we arrived to a beautiful Wedding Location, The Ponte Family Estate Winery. This was Lyda and Darrell's BIG DAY! Booked months in advance we where able to meet and plan out every detail that the couple had in mind, from the lighting scheme to placement and cues.The Ceremony was placed at the perfect location, facing the vineyard, with Elegant seating and a chandelier above the Altar, no detail was overlooked.
The Reception area was great to work with, Vaulted Ceilings, Chandeliers and a Light Plum uplighting, this gave the Room the Elegance deisred by the couple.
Pinspots also gave the Centerpieces enough light to make them stand out, not to mention hightlighting the cake.
First Dances where synched to perfection this shot captures just that!
Come Dancing time, the crowd was awesome, from the bigining to the end, there was alot of energy, making it a memorable night for Lyda and Darrell.
Cannot wait to return, a great Event and Venue indeed!
Photo credit to: Palos Studios
This last week we had the honor of providing our Lighting Services to Alcatel One Touch Corporate Sales Event held at the lovely Newport Dunes Back Bay Bistro in Newport Beach. 
The daytime event was held in the Restaurant itself, we provided Audio and Video Support along with On-Site assistance to ensure the Sales Meeting ran smoothly.Come evening time, we transformed this venue into a LIVELY LED-LIT VENUE, from the parking you can see clearly "where the party is". 
Working hand in hand with Alcatel's planner, Virginia, we where able to create a Elegant yet Fun-filled Atmosphere. The decor was based using the Alcatel One Touch Blue. The table setting and centerpiece where both choosen by Virginia and the Dancefloor was provided by us...YES we now provide Seamless White Dancefloors. These really stand out with the proper lighting. 
Photo Credit to Duc-Doung PhotographyUnitl Next Time: 
If it is one bride that we have worked with that just new exactly what she wanted, this was her, Marie. Since our first meeting some 8 months ago to talking over last minute details via phone, text and email, Marie and Doug let us know exactly what they envisioned and expected. This really helped us to be able to provide a Memorable Service. From the awesome Venue to the Ice Bar and the decor lighting, everything really came together just perfectly.The Reception was with no doubt soo much fun! This really was a fun couple to work with. Check out some of the captures our good friends at Gavin Wade Photography have shared with us: 
The Cabana Room | The Island Hotel, Newport Beach 
Outdoor Terrace View with Ambient Lighting
Lovely Cake & Table Set-up
First Dance as Husband & Wife
Outdoor Terrace Seating AreaServices we provided included Ambient Lighting, Personalized Monogram, Pin Spots and DanceFloor Coverage.
June 13, 2013 we had the pleasure of providing our Lighting Services to one of Southern California’s premier dealerships, Maserati of Newport Beach. Event was held from 6pm to 9pm with Italian Decor, Hors d'oeuvres and music by a live violinist.With their Flagship store, Ferrari of Newport Beach next door, this store has its own style of decor and layout. Included in the Grand Opening Celebrations was the introduction of Maserati's new member of their luxurious fleet...The Maserati Quattroporte
The Maserati Quattroporte is a luxury four-door saloon made by Maserati in Italy. The name translated from Italian literally means "four doors". There have been six generations of the car, each separated by a period of roughly seven years.For more infomration: http://www.maseratiquattroporte.com/
Our Lighting Services included Ambient Blue LED Wash Lights, SpotLight on Quattroporte, Monogram Projection as seen in above picture as well as Outside Uplights on Columns and Grand Entrance coverage. 
Photo Credit: Black Rider Studios
One of the Events we serviced this past weekend was held at the Vibiana. This Venue has 130 years of rich Los Angeles history, 35,000 square feet of luxurious space, baroque inspired interiors, an expansive lush garden, all set in the heart of downtown.
The venue hosts a wide range of events including fashion shows, fundraisers, live entertainment, and wedding ceremonies and receptions.Like many venues, we had a scheduled arrival time of 11am. Our install took about 4 hours. We placed over 40 Ambient LED Wash Uplights set to Eggplant Purple, 2 Design Lights with Amber gels, 4 Intelligent Moving Heads, 32 Pin Spots and a Projection Screen in the balcony. 
Since the Venue is primarily white in color with Marble pillars, we did our best to Highlight the Architecture by adding a wash of color. The Vibiana Staff goes to great lengths to conserve the Venues esthetics and we understand why.....it is simply an amazing Building. 
Photo Credit: Liz Saldana Photography
Wilson Creek Winery is nestled at the end of Rancho California Road in the Temecula Wine Valley and produces high quality wines and champagnes, including their Famous Almond Champagne, which we are fans of! Friday April 19th could not come any sooner, we where anxiously awaiting the drive down the 15fwy.Once arriving we knew this was going to be a great Venue to work at, our communication with the Coordinator Sue-Lin was excellent, she made us feel right at home once we arrived. She gave us a tour of the Venue and offered refreshments. 
The location of the evenings Wedding Reception was the "Champagne Ball Room" and once walking inside we know that the color chosen by the couple "Amber" would blend in very well. We had a friend from Black Rider Studios, Tony Ruiz, meet us there to capture some shots for our portfolio.
We tried to blend in the Lighting with the brides inspiration "The Peacock", look at what our designers came up with for the Monogram:
The bride LOVED the design. We had a great time setting up this Event, the location brought back many memories from our first visit. The location inspires love and romance.....what every wedding should be.Photo Credit: Black Rider StudiosVenue: Wilson Creek Winery
This last Saturday's Event was indeed EPIC. We were able to work alongside a great group of vendors and Event Coordinators at the California Science Center in Los Angeles Ca.The Corporate Function was held alongside a piece of history, the Endeavour Space Shuttle! Recently retired from Space flights, it has found a home in DTLA.With Casino Royal being the Events Theme, it was decided to WASH the Hangar with Teal LED's without compromising the Shuttles appearance, so we made sure to spotlight Endeavour with nothing more than the good old' Lekos. These provided just the right amount of light to make the Shuttle POP out.The install crew was great, managed to run power and lighting in under 2-1/2 hours.
Photo Credit: Liz Saldana Photography
What do you need to know about event lighting? There are some common features and effects that really bring an event together, and it’s good to be familiar with the terms that describe them as well as their roles.
Uplighting causes color and light to wash a room, accentuating the natural appeal of a space and playing off the wedding’s color scheme. Some venues are already gorgeous and benefit from a little enhancement. Others are more basic, or even challenging, and require transformation. Uplighting helps achieve the desired effect. 
One of the most popular theme elements in today’s weddings is the monogram. Featuring your new couple identity graphically is a beautiful way to personalize your event. A lighting professional can project your monogram or a custom “gobo”, which can be your names or an image, on the dance floor. As an extra benefit, the projection will not damage the dance floor and does not require messy application. 
Pin Spot lighting is strategically hung from the ceiling of a venue and focuses on elements that you want to feature most. They are commonly installed over each table to add drama to already gorgeous centerpieces. Pin Spots are great tools for drawing attention to the best features of a room, which can also serve to distract from your least favorite elements. 
For the ultimate entrance, consider a Dance Floor Wash. Imagine the entire ballroom going completely dark until a spotlight illuminates the newlyweds as they approach and take the first steps into their first dance. A wash manned by an experienced technician can infinitely increase the drama and create the kind of magical, memorable moment you deserve.Thanks for the this awesome article to :http://www.richmondweddings.com/blog/wedding-planning/the-ins-and-outs-of-event-lighting-your-wedding-decor/
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