June was a very busy month for us here at Impulse but also an exciting one, we where able to work alongside one of our good customers, Ferrari of Newport Beach.This event was very special as they where unveiling the new Ferrari 488GTB!A car in its own class.Services provided included:* Ambient Lighting* Personalized Monograms* Spotlight Coverage* Audio Service* Video PresentationHere are some pictures of the event:
Ferrari of Newport Beach has been a great customer of ours for the past few years. From lighting up there Showrooms off PCH to the opening of their sister store Maserati of Newport Beach, they have given us the privilege to provide our services. The team in-house is always great to work with and well the showroom and cars? C'mon they’re Ferraris! What more can you ask for, right?The personal service that Ferrari brings to its customers is phenomenal. This year they held a Customer Appreciation Dinner at Mastros Ocean Club. Here are some pictures taken by our good friend and freelance photographer Alfonso Mercado:
LET THERE BE LIGHT
Red Carpet Entrance to the Restaurant
Over 65 Ferrari Owners arrived
Showcasing them in style
Showcase Ferrari of the night 1955 Ferrari 250GT (estimated at $4.5mil)
Without a doubt, a great sight to see for any car enthusiast!
This last week we had the honor of providing our Lighting Services to Alcatel One Touch Corporate Sales Event held at the lovely Newport Dunes Back Bay Bistro in Newport Beach. 
The daytime event was held in the Restaurant itself, we provided Audio and Video Support along with On-Site assistance to ensure the Sales Meeting ran smoothly.Come evening time, we transformed this venue into a LIVELY LED-LIT VENUE, from the parking you can see clearly "where the party is". 
Working hand in hand with Alcatel's planner, Virginia, we where able to create a Elegant yet Fun-filled Atmosphere. The decor was based using the Alcatel One Touch Blue. The table setting and centerpiece where both choosen by Virginia and the Dancefloor was provided by us...YES we now provide Seamless White Dancefloors. These really stand out with the proper lighting. 
Photo Credit to Duc-Doung PhotographyUnitl Next Time: 
If it is one bride that we have worked with that just new exactly what she wanted, this was her, Marie. Since our first meeting some 8 months ago to talking over last minute details via phone, text and email, Marie and Doug let us know exactly what they envisioned and expected. This really helped us to be able to provide a Memorable Service. From the awesome Venue to the Ice Bar and the decor lighting, everything really came together just perfectly.The Reception was with no doubt soo much fun! This really was a fun couple to work with. Check out some of the captures our good friends at Gavin Wade Photography have shared with us: 
The Cabana Room | The Island Hotel, Newport Beach 
Outdoor Terrace View with Ambient Lighting
Lovely Cake & Table Set-up
First Dance as Husband & Wife
Outdoor Terrace Seating AreaServices we provided included Ambient Lighting, Personalized Monogram, Pin Spots and DanceFloor Coverage.
June 13, 2013 we had the pleasure of providing our Lighting Services to one of Southern California’s premier dealerships, Maserati of Newport Beach. Event was held from 6pm to 9pm with Italian Decor, Hors d'oeuvres and music by a live violinist.With their Flagship store, Ferrari of Newport Beach next door, this store has its own style of decor and layout. Included in the Grand Opening Celebrations was the introduction of Maserati's new member of their luxurious fleet...The Maserati Quattroporte
The Maserati Quattroporte is a luxury four-door saloon made by Maserati in Italy. The name translated from Italian literally means "four doors". There have been six generations of the car, each separated by a period of roughly seven years.For more infomration: http://www.maseratiquattroporte.com/
Our Lighting Services included Ambient Blue LED Wash Lights, SpotLight on Quattroporte, Monogram Projection as seen in above picture as well as Outside Uplights on Columns and Grand Entrance coverage. 
Photo Credit: Black Rider Studios
In today's society, Social Media is a priority, with this said we invite you to follow us on INSTAGRAM:
It’s a fast, beautiful and fun way to share OUR photos with YOU.Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.Whenever we see Event Ideas or are in the process of doing Set-ups we snap and post! This allows our FOLLOWERS to see Up To Date footage.So feel free to FOLLOW us! (click on camera above)
Wilson Creek Winery is nestled at the end of Rancho California Road in the Temecula Wine Valley and produces high quality wines and champagnes, including their Famous Almond Champagne, which we are fans of! Friday April 19th could not come any sooner, we where anxiously awaiting the drive down the 15fwy.Once arriving we knew this was going to be a great Venue to work at, our communication with the Coordinator Sue-Lin was excellent, she made us feel right at home once we arrived. She gave us a tour of the Venue and offered refreshments. 
The location of the evenings Wedding Reception was the "Champagne Ball Room" and once walking inside we know that the color chosen by the couple "Amber" would blend in very well. We had a friend from Black Rider Studios, Tony Ruiz, meet us there to capture some shots for our portfolio.
We tried to blend in the Lighting with the brides inspiration "The Peacock", look at what our designers came up with for the Monogram:
The bride LOVED the design. We had a great time setting up this Event, the location brought back many memories from our first visit. The location inspires love and romance.....what every wedding should be.Photo Credit: Black Rider StudiosVenue: Wilson Creek Winery
What do you need to know about event lighting? There are some common features and effects that really bring an event together, and it’s good to be familiar with the terms that describe them as well as their roles.
Uplighting causes color and light to wash a room, accentuating the natural appeal of a space and playing off the wedding’s color scheme. Some venues are already gorgeous and benefit from a little enhancement. Others are more basic, or even challenging, and require transformation. Uplighting helps achieve the desired effect. 
One of the most popular theme elements in today’s weddings is the monogram. Featuring your new couple identity graphically is a beautiful way to personalize your event. A lighting professional can project your monogram or a custom “gobo”, which can be your names or an image, on the dance floor. As an extra benefit, the projection will not damage the dance floor and does not require messy application. 
Pin Spot lighting is strategically hung from the ceiling of a venue and focuses on elements that you want to feature most. They are commonly installed over each table to add drama to already gorgeous centerpieces. Pin Spots are great tools for drawing attention to the best features of a room, which can also serve to distract from your least favorite elements. 
For the ultimate entrance, consider a Dance Floor Wash. Imagine the entire ballroom going completely dark until a spotlight illuminates the newlyweds as they approach and take the first steps into their first dance. A wash manned by an experienced technician can infinitely increase the drama and create the kind of magical, memorable moment you deserve.Thanks for the this awesome article to :http://www.richmondweddings.com/blog/wedding-planning/the-ins-and-outs-of-event-lighting-your-wedding-decor/
Bring a bit of old world charm to your special event with Italian String Lights. This lighting effect has decorative globe lamps, spaced at intervals, creating a lighting string of lamps that can be suspended over an area such as a dancefloor or an outdoor patio.
When it comes to Weddings, it sets the mood for by giving off a sense of romance and elegance. Candles of all shapes and sizes have been used for years to decorate weddings and are still being used today. As beautiful as candles look there are other ways brides are lighting up their reception. One of our favorite ways is to use string lighting.
Had a wonderful time setting up this event at the Beautiful Newport Bay Pelican Hill Resort. The Venue location is just breath taking. The lighting requested by this lovely couple included Ambient Up lighting, Wall Design, Table Pin Spots, Band Lighting, and Dance Floor Lighting. Please check out the YouTube video below......the captures are amazing. http://www.youtube.com/watch?v=27ooOmkFouw
1. Lighting is no longer an amenityThe modern bride has a mental picture for her wedding that requires the use of lighting to fulfill it. She may not know what to call it or how to get it, but lighting is a necessity in creating the atmosphere for her dream look. Don’t believe me? Check her pinterest account.2. It takes time to set up good lightingOn average we spend 3 hours setting up the lighting, 1.5 hours taking it down and our technicians are on call during the event for approx. 6 additional hours. Anyone can hang a light, but It takes time to get the details right and ensure a problem-free evening!3. LED lighting is not for every applicationThere are many types of lighting fixtures used in many different applications. LED lighting is great, but not for every application. Wireless and battery power lighting is also very valuable, but if you rely on it for everything you will be disappointed. There are new fixtures and gadgets coming out every day and like computers they become obsolete about the time they hit the shelf! Don’t get caught up in the “race for the latest”. We are committed to finding the most efficient and practical ways to use lighting instruments for your design. However, you can bet that we will not suggest you try to keep up with the hourly trends in electronic breakthroughs and spend more on something you really don’t need. Let us help you create a practical design that you love.4. Brighter is not betterOk, lets face it. when you think of a light, you automatically want the brightest! This is a natural way of thinking. Setting the desired mood with lighting is a carefully calculated process that takes the entire event into perspective. For instance, if you want a nice soft romantic atmosphere then you want consistently low lighting. If you have an extremely bright dance floor, or perhaps a vivid backdrop amidst the romantic look it can create a “lighting conflict” making the candlelight glow on your tables look too dim. This in-turn creates an uncomfortable atmosphere for you and your guests. Keeping the intensity of lighting consistent is key to creating the right lighting design.Inspired by Ben Lawles
WeddingWire, the nation’s leading online wedding marketplace, is thrilled to announce that Impulse Event Lighting has been selected as a winner of the prestigious WeddingWire Bride’s Choice Awards® 2013 for Lighting and Decor."A sincere THANK YOU to all our past. present and future clients. It is a true honor to receive recognition for our work. 2013 is already starting off strong and promises to be a big year for us, looking forward to Lighting-it-Up!" - CEO Raul Martinez
Have you ever heard of people getting lights specifically for the cake table? It sounds like overkill.
Pinspot lighting is used all the time to originate from above and shine a tight beam on your centerpieces. This brings your centerpeices to life. The same can be done for the cake or in this case, cup cake table. When your attending your next indoor wedding try to find the cake table as quickly as you can. Then imagine one or 2 pinspot lights hitting it. It’s a world of difference. It takes the cake out of the background and make it the centerpiece. Our brides were frustrated spending $500 or more on a beautifuly decorated cake that nobody could see or notice because of lighting. That’s all changed. Ask about our new LED cake lighting option for your wedding.
Ambient UpLighting is a technique used in lighting design to enhance the atmosphere of any given space. It involves placing lighting fixtures on the ground and focusing them upward. This method of lighting is one of the easiest ways to dress up an event space. It can add color to a neutral surface, such as a wall or column. UpLighting can also be used to make the room appear taller by accenting any existing vertical lines, and creating new ones. Another function of UpLighting is to highlight any inherent architectural features of the room such as columns and alcoves.By carefully selecting the placement and focus of our lighting fixtures, we can brighten any room and give it an inviting glow, welcoming your guests inside. If you want your event space to radiate elegance and sophistication, UpLighting is the way to go. See our gallery for examples from various Venues.
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